Agenda

• Hear what makes a healthcare campaign the best in the country directly from the CMA judges.
• Learn how the campaigns leveraged market insights to deliver breakthrough creative and drive business results.

• Learn how great creative helped celebrate the diverse & unique portrayals of individuals who partner with their healthcare professional to change the course of their weight-management journey
• Explore the insight, strategy, and execution behind this successful direct-to-consumer campaign.

• Hear the lessons learned from instilling curiosity and innovative thinking into brands, divisions and businesses.
• Understand how being open to new ideas, new channels and new voices can move the needle in the market.

• Uncover how GSK leveraged creative storytelling to spotlight the year-round risk of shingles in adults 50+.
• See how collaboration with regulatory bodies shaped impactful visuals and messaging to drive vaccination awareness.
• Explore the impressive reach and outcomes, including a 6% rise in vaccination intent and over 79 million impressions across platforms.

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• Ensure every cent of your budget is used effectively in 2025 by understanding the nuances of healthcare media buying in Canada.
• Getting to personalisation: hear what platforms and partners are setting the standard when it comes to audience targeting, enabling brands to deliver hyper relevant and engaging content.
• Leave with a (usable) blueprint for effective media planning in Canada.

• See the impact that user-centered design and incremental innovation can have on creative and channel success.
• Learn how marrying new technologies and emerging tools with sound marketing fundamentals can drive results for brands.

• Hear how incremental changes and inclusive marketing delivered outsized engagement.
• Learn how stakeholder engagement can impact creative, channel strategy, and execution.
• Understand how intentional content and creative changes increased awareness.

• In a healthcare industry first, Canada’s top creative minds share where Creative is going in 2025; is AI driving the awesome, or the average?
• In a quick-fire session, discover what’s driving Canada’s leading Creative Directors; apply their mojo to your next creative brief!

• Hear how Canesten adopted a new channel strategy to target young female consumers.
• See the creative that broke through for Bayer on a new digital channel.
• Learn the lessons, and see the results from the campaign.

• Learn how genuine insight—that hope can be the cornerstone of meaningful action – formed the foundation of this disease understanding and patient / caregiver support campaign.
• How impactful-personal-storytelling anchors meaningful engagement.
• Discover how Hats for Hope has become a self-sustaining program, providing a model for other disease understanding programs and community advocacy.

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Alan joins host Neil Follett in a conversation about encouraging, and focusing, creativity throughout one of Canada’s most respected businesses. Alan will also take questions from the audience.