Agenda

• Hear what makes a healthcare campaign the best in the country directly from the CMA judges.
• Learn how the campaigns leveraged market insights to deliver breakthrough creative and drive business results.

• In a healthcare industry first, Canada’s top creative minds share where Creative is going in 2025; is AI driving the awesome, or the average?
• In a quick-fire session, discover what’s driving Canada’s leading Creative Directors; apply their mojo to your next creative brief!

• Hear the lessons learned from instilling curiosity and innovative thinking into brands, divisions and businesses.
• Understand how being open to new ideas, new channels and new voices can move the needle in the market.

• Learn how great creative helped celebrate the diverse & unique portrayals of individuals who partner with their healthcare professional to change the course of their weight-management journey
• Explore the insight, strategy, and execution behind this successful direct-to-consumer campaign.

• Ensure every cent of your budget is used effectively in 2025 by understanding the nuances of healthcare media buying in Canada.
• Getting to personalisation: hear what platforms and partners are setting the standard when it comes to audience targeting, enabling brands to deliver hyper relevant and engaging content.
• Leave with a (usable) blueprint for effective media planning in Canada.

• Delve into the complexities of healthcare professional (HCP) marketing, highlighting successful campaign strategies and outcomes.
• Take these real-world examples to push the boundaries for your next campaign.

• Hear how incremental changes and inclusive marketing delivered outsized engagement.
• Learn how stakeholder engagement can impact creative, channel strategy, and execution.
• Understand how intentional content and creative changes increased awareness.

• Hear how Canesten adopted a new channel strategy to target young female consumers.
• See the creative that broke through for Bayer on a new digital channel.
• Learn the lessons, and see the results from the campaign.

• Examine the psychology of how a successful disease awareness campaign will drive patient and HCP engagement.
• Hear about the importance of understanding your entire diverse population to elicit moments of gold, that entire campaigns can be built around.

• See the impact that user-centered design and incremental innovation can have on creative and channel success.
• Learn how marrying new technologies and emerging tools with sound marketing fundamentals can drive results for brands.

Alan joins host Neil Follett in a conversation about encouraging, and focusing, creativity throughout one of Canada’s most respected businesses. Alan will also take questions from the audience.