Jonathan Chiriboga is a visionary leader in the field of digital marketing and customer experience. With a career spanning over 20 years, Jonathan has consistently driven impactful digital and CRM experiences across a diverse range of industries. Currently serving as the Director of Marketing Innovation & Digital Excellence at AstraZeneca Canada, he plays a pivotal role in shaping the organization's digital customer experience and engagement strategy. Having honed his expertise at renowned companies such as Holt Renfrew, Mercedes-Benz, The Home Depot, and McDonald's, Jonathan's journey has been defined by a relentless pursuit of digital transformation. For nearly a decade, he has been at the forefront of driving this transformation, leaving an indelible mark at McDonald's and now continuing this mission at AstraZeneca. Jonathan's pioneering spirit and unwavering commitment to leveraging digital technologies make him a driving force in shaping the future of marketing and customer engagement.