Welcome to PharmaBrands!

We exist to provide world-class education, support, inspiration and experiences for one of the most challenging and important communication environments there is.
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Events

Training

Equip your team to achieve more with less, with our best-in-class contemporary marketing  programme. In partnership with Kickframe, the PharmaBrands Academy delivers world-class marketing and communications training specifically tailored for Life-Science companies.
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Podcasts

Hear from the leaders, businesses, brands and organizations shaping healthcare marketing. Every episode of the PharmaBrands Podcast gives you access to the most interesting and innovative individuals in the business.
  • April, 2026
  • New episodes every 2 weeks

Viktoria Friedrich

Country President & General Manager, Pharma Canada, Bayer: Teams, Transformation and Busting Bureaucracy.

Bayer has gone all in and is undergoing transformation on a global scale as they shift to a model called Dynamic Shared Ownership. With candor, humour and incredible insight, Viktoria Friedrich, shares how that new way of working is driving change at Bayer Canada and what it is like to be leading an organization through that transformation.

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