creativity-now

Randy Newman

CEO
Colour

Randy Newman

CEO
,
Colour
CreativityNow

With over 20 years of media strategy and planning experience, Randy leads Colour's US and Canadian operations from New York. A native Montrealer who’s seen the evolution of digital media from the front lines, Randy has lived in both Toronto and New York, where he opened Colour’s 1st US-based office and media division in 2016 as Vice President, Media & Strategy. In 2019, as Executive Vice President, he oversaw People, Process and Culture across all offices, and stepped into the role of CEO in 2020 and has lead the agency’s growth in both Pharma media planning as well as in the US market. Randy holds a Marketing degree from Concordia University in Montreal and an MBA from the Richard Ivey School of Business at Western University in Ontario, and when not working he can be found spending time with his 5-year-old son and 2-year old daughter.

Speaker's program:

11:45

-

12:05

Hitting the Target – The Art and Science of Healthcare Media Buying in Canada

  • Ensure every cent of your budget is used effectively in 2025 by understanding the nuances of healthcare media buying in Canada.
  • Getting to personalisation: hear what platforms and partners are setting the standard when it comes to audience targeting, enabling brands to deliver hyper relevant and engaging content.
  • Leave with a (usable) blueprint for effective media planning in Canada.
Randy Newman
,
CEO
,
Colour

Join us November 26,  Toronto

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