• Learn how advanced contextual techniques like Retrieval-Augmented Generation (RAG) can accelerate the time to value for life science companies. 
• Organizational change companies should consider.
• Evolving models when working with partners.
• What works; what doesn’t work yet; and what to do about it right now. 

• Discover the AI tools and strategies that cut time-to-market in half, while driving marketing results.
• Learn how leading pharma brands can transform their campaigns with AI-driven insights, achieving higher ROI with fewer resources.

• Industry leaders will share their strategic focus for 2025 and beyond, emphasizing AI-driven efficiency, personalization & the digital innovations being embedded across the organization.

• Learn how Gen AI applications in creative fields like media or design can spark innovative ideas in healthcare.
• Explore novel ways to foster patient education, create engaging content to enhance both patient & healthcare professional experience.

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• Understand the ownership issues surrounding AI-generated content.
• Get the latest update on EU & Global laws and how they apply to your next project.
• Case study highlighting unique challenges in AI-related IP disputes.

Join one of four immersive, hands-on workshops designed to address some of the most pressing Gen AI challenges in healthcare. Each workshop will be driven by a leading expert in the associated field.

• Workshop 1) Change Management: Building AI literacy and overcome adoption barriers
• Workshop 2) Creative Masterclass: Wow colleagues, patients and HCPs with compelling AI generated content
• Workshop 3) Legal and IP Strategy: Navigate gen AI risks
• Workshop 4) Tech Trends: Stay on top the fast moving Gen AI ecosystem

• Enhanced Omni-channel: How AI has dramatically improved engagement and whilst reduced cost in HCP engagement.
• The AI platforms that drive actionable insights resulting in brands being able to deliver personalisation at scale.
• How internal alignment and regulatory synergy overcame led to rapid success.

• Session in development in collaboration with ABPI and life science compliance experts.

• Understand the transformations underway in hospitals and broader health systems. From streamlined hospital workflows, to diminishing administrative overheads that help elevate patient care quality.
• Discover the imperative for life science companies to evolve and integrate these tech-driven advancements to maintain relevance and foster meaningful connections with healthcare professionals.
• Hear about an unmet need, that through collaboration and technology, could result in significant uplift in the diagnosis and treatment of multiple rare conditions.