Age of AI, Europe

#1 Gen AI event for Healthcare Marketing and Communications
March 4, London, England
Save £200, Register before Jan 31

Where Gen AI becomes a reality for brands

For healthcare marketers, and the agencies, partners and industries that support them, there will be no opportunity greater than that driven by the adoption and evolution of generative AI.

Join us at the Age of AI Europe on March 4, where professionals in AI, marketing, medical, and communications will elevate their campaigns and advance their careers with AI.

Event Themes

AI Driven Commercialisation
Accelerate content creation, streamline operations and improve HCP & patient engagement through AI.
Build your AI Eco-System
Learn from proven companies with trusted data sets that pharma can safely adopt now!
Scale AI Content Safely
Stay aligned EU policy, understand copyright & data risks by applying proven governance frameworks to your future campaigns.
Save Campaign Costs with AI
Learn about the cost savings and efficiency gains being achieved by leading pharma and their associated agencies.

16 Inspiring Speakers

See the full line-up here

AGENDA

9:00

-

9:30

Opening Keynote from Google

  • Hear from Google on their latest research and vision for Gen AI for Healthcare.
Dr. Dillon Obika
,
Senior Clinical Specialist & Medical Doctor
,
Google

9:30

-

10:00

Building for what’s next: Lessons learned from three years’ application of generative AI in healthcare communications

  • Learn how advanced contextual techniques like Retrieval-Augmented Generation (RAG) can accelerate the time to value for life science companies. 
  • Organizational change companies should consider.
  • Evolving models when working with partners.
  • What works; what doesn’t work yet; and what to do about it right now. 
Duncan Arbour
,
SVP Insights and Innovation
,
Syneos Health

10:00

-

10:30

Achieve 50% more in 50% less time. Gen AI use cases that people love in pharma marketing.

  • Discover the AI tools and strategies that cut time-to-market in half, while driving marketing results.
  • Learn how leading pharma brands can transform their campaigns with AI-driven insights, achieving higher ROI with fewer resources.
Marco Andre
,
Global Head of Marketing and Generative AI Excellence
,
Novartis

10:30

-

11:00

Break

10:30

-

11:00

Break

11:00

-

11:40

Panel: Industry’s leading experts unveil their top goals for generative AI to support HCPs and patients.

  • Industry leaders will share their strategic focus for 2025 and beyond, emphasizing AI-driven efficiency, personalization & the digital innovations being embedded across the organization.
Uday Bose MBA, MSc, BSc Econ (HONS)
,
Head of Human Pharma Global Customer Experience Excellence (CXE) and Business Steering
,
Boehringer Ingelheim
Patricio Múrias dos Santos
,
Executive Director, Global Marketing
,
PTC Theraputics
Ana Cerdeira, Ph.D.
,
VP, Global Head Commercial, Development Assets, Innovative Medicines Group
,
Grünenthal

11:40

-

12:10

Innovation Through Cross-Pollination: How Gen AI is transforming other verticals & what it could mean for healthcare.

  • Learn how Gen AI applications in creative fields like media or design can spark innovative ideas in healthcare.
  • Explore novel ways to foster patient education, create engaging content to enhance both patient & healthcare professional experience.

Paul Kerrison
,
Head of Generative AI
,
ITV

12:10

-

12:30

Scaling Innovation While Maintaining Compliance: Leveraging AI for Faster, Smarter Content and Claims Management

  • Foster Transparency: See how “glass box” AI models enhance visibility, helping stakeholders maintain confidence in compliance and quality.
  • Regulatory Alignment: Learn how AI can help navigate diverse regional regulations while maintaining brand consistency.
  • Future-Ready Compliance: Understand how AI content solutions can anticipate regulatory challenges and changes.
  • AI-Powered Insights: Discover how advanced AI models simplify claims management, refine quality control, and optimize MLR submissions.
Julie Turnbull
,
Senior Vice President, Science & Regulatory
,
Klick Health

12:30

-

13:10

Lunch

12:30

-

13:10

Lunch

13:10

-

14:10

Breakout Workshops

Join one of four immersive, hands-on workshops designed to address some of the most pressing Gen AI challenges in healthcare. Each workshop will be driven by a leading expert in the associated field.

  • Workshop 1) Change Management: Building AI literacy and overcome adoption barriers
  • Workshop 2) Creative Masterclass: Wow colleagues, patients and HCPs with compelling AI generated content
  • Workshop 3) Legal and IP Strategy: Navigate gen AI risks
  • Workshop 4) Tech Trends: Stay on top the fast moving Gen AI ecosystem

14:10

-

14:30

Navigating the legal landscape: Intellectual property, ethical, and legal implications of generative AI in commercial activity.

  • Understand the ownership issues surrounding AI-generated content.
  • Get the latest update on EU & Global laws and how they apply to your next project.
  • Case study highlighting unique challenges in AI-related IP disputes.
Expert Speaker Coming Soon
,
,

14:30

-

14:50

Break

14:30

-

14:50

Break

14:50

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15:20

Omni-channel victory, a behind the scenes deep dive on generative AI successful execution.

  • Enhanced Omni-channel: How AI has dramatically improved engagement and whilst reduced cost in HCP engagement.
  • The AI platforms that drive actionable insights resulting in brands being able to deliver personalisation at scale.
  • How internal alignment and regulatory synergy overcame led to rapid success.
Dr Paul Tunnah
,
Managing Director
,
CCI Life Sciences
Florent Edouard
,
Global Head of the Digital Accelerator
,
Sanofi
Emma Vitalini
,
Head of Global Medical Digital Strategy
,
Amgen
Emma Harris
,
Global Digital Innovation Lead
,
Ferring

15:20

-

15:50

The MLR Challenge - how generative AI accelerates time to approval at scale.

  • Leading medical, legal and regulatory experts will share the Gen AI tools & processes that help accelerate time to approval.
  • Learn about their uses cases, KPIs and plans to further improve global content review and approval.
  • New speakers to be announced shortly.
Gareth Worthington
,
Head of Global Clearance
,
UCB

15:50

-

16:30

Remain relevant: align with AI applications in hospitals.

  • Understand the transformations underway in hospitals and broader health systems. From streamlined hospital workflows, to diminishing administrative overheads that help elevate patient care quality.
  • Discover the imperative for life science companies to evolve and integrate these tech-driven advancements to maintain relevance and foster meaningful connections with healthcare professionals.
  • Hear about an unmet need, that through collaboration and technology, could result in significant uplift in the diagnosis and treatment of multiple rare conditions.
Professor David J Lowe
,
Clinical Lead for Health Innovation for Scottish Government.
,
Scottish Government
Dr Arpit Srivastava
,
GP & Clinical Director, Brunel 5 Primary Care Network
,
Member of NICE Technology Appraisals Committee
Dr Monique Vekeria
,
Consultant Radiologist | Co-Founder of messageGP
,
NHS

16:30

-

17:00

Closing Keynote

16:30

-

17:00

Closing Keynote

17:00

-

18:00

Networking Drinks

Stunning venue

  • Events @no6: Award winning venue in the heart of London. Designed by architects Bennett Associates and developed with the Royal College of Pathologists.
  • Address: Events @no6. 6 Alie Street, London, E1 8QT
  • Access: The venue is easily accessible via a short walk from Aldgate or Aldgate East tube station.

We’re accelerating to a future of superhuman, on-demand, nearly free intelligence. Whoever best aligns with that trajectory gains an insurmountable advantage

Previous Age of AI Attendee

Our Partners

Platinum

Industry Leading 
Solution Providers

Thank you to our partners for bringing valuable insights to the PharmaBrands community. 

Does your company have a unique perspective, a strong voice and meaningful insights? Are you interested in being a part of a cutting edge Pharma AI conference?

Contact kate@pharmabrands.ca to talk about partnership opportunities before it’s too late!

Media Partners

Join us at Age of AI, Europe. March 4.

Save £200! Register before January 31