Age of AI, Europe

#1 Gen AI event for Healthcare Marketing and Communications
March 4, London, England
SECURE YOUR SEAT TODAY

Where Gen AI becomes a reality for brands

For the healthcare marketing and communication community, there will be no opportunity greater than that driven by the adoption of generative AI.

Join 50+ companies & hear from 20+ expert speakers on how Gen AI is enhancing time to value, today! Age of AI, March 4, is where  marketing, medical, and communication executives will learn to elevate their campaigns and advance their careers with Gen AI.

EVENT THEMES

AI Driven Commercialisation
Case studies on accelerated content creation, streamlined operations and improved HCP & patient engagement through Gen AI.
Build your AI Eco-System & Roadmap
Learn from proven companies with trusted data sets that pharma is using, or can use today!
Scale AI Content Safely
Stay aligned EU policy, understand copyright & data risks by applying proven governance frameworks to your future campaigns.
Save Campaign Costs with AI
Learn about the cost savings and efficiency gains being achieved by leading pharma and their associated agencies.

25 Inspiring Speakers

See the full line-up here

AGENDA

9:00

-

9:30

Opening Keynote from Google

  • Hear from Google on their latest research and vision for Gen AI for Healthcare.
Dr. Dillon Obika
,
Senior Clinical Specialist & Medical Doctor
,
Google

9:30

-

10:00

Building for what’s next: Lessons learned from three years’ application of generative AI in healthcare communications

  • Learn how advanced contextual techniques like Retrieval-Augmented Generation (RAG) can accelerate the time to value for life science companies. 
  • Organizational change companies should consider.
  • Evolving models when working with partners.
  • What works; what doesn’t work yet; and what to do about it right now. 
Duncan Arbour
,
SVP Insights and Innovation
,
Syneos Health

10:00

-

10:30

Bayer’s journey in the AI revolution: Moving from internal tools to collaborative AI solutions with HCPs

  • Learnings from embedding global AI tools into a local pharma team.
  • The impact of fostering an AI community.
  • Partnering with Microsoft and HCPs to deliver genAI value for the healthcare system.

Dr. Guy Doron
,
Senior Insight Solutions Lead
,
Bayer
Rich Hutchings
,
Oncology Snr Commercial Insights and Business Translator
,
Bayer

10:30

-

11:00

Break

10:30

-

11:00

Break

11:00

-

11:30

Bringing on-brand content to communicators in Novo Nordisk through GenAI

  • Introduction to the GenAI journey in corporate communications
  • Live demo of the tool
  • Is ethical AI achievable?
  • How to prepare for the future in corporate communications in Novo Nordisk?
Pernille Kjæmpe
,
AI Communication Lead, Global Communications
,
Novo Nordisk

11:30

-

12:00

Scaling Innovation While Maintaining Compliance: Leveraging AI for Faster, Smarter Content and Claims Management

  • Foster Transparency: See how “glass box” AI models enhance visibility, helping stakeholders maintain confidence in compliance and quality.
  • Regulatory Alignment: Learn how AI can help navigate diverse regional regulations while maintaining brand consistency.
  • Future-Ready Compliance: Understand how AI content solutions can anticipate regulatory challenges and changes.
  • AI-Powered Insights: Discover how advanced AI models simplify claims management, refine quality control, and optimize MLR submissions.
Julie Turnbull
,
Senior Vice President, Science & Regulatory
,
Klick Health

12:00

-

12:40

The MLR Challenge - how generative AI accelerates time to approval at scale.

  • Leading medical, legal and regulatory experts will share the Gen AI tools & processes that help accelerate time to approval.
  • Learn about their uses cases, KPIs and plans to further improve global content review and approval.
Rakesh Kantaria
,
Founder
,
Circuit Medical
Gareth Worthington
,
Head of Global Clearance
,
UCB
Robin Jones
,
Digital Brand Manager
,
AstraZeneca
Will Fraser
,
Head of Marketing UK
,
Roche

12:40

-

13:40

Lunch

12:40

-

13:40

Lunch

13:10

-

14:10

Workshop - Creating a Manifesto for AI Literacy and Adoption (pharma only)

This hands-on workshop will start during lunch and run in parallel with the 1st session of the afternoon.

  • AI means All In: Creating a Manifesto for AI Literacy and Adoption.
  • Please note, this session is for Life Science attendees only. You will be invited to secure your seat 1 week before the event.
Eleanor Barr
,
Senior AI Consultant
,
Syneos Health
Alex Brock
,
MD Digital and Omnichannel
,
Syneos Health

13:40

-

14:20

Remain relevant: align with AI applications in hospitals.

  • Understand the transformations underway in hospitals and broader health systems. From streamlined hospital workflows, to diminishing administrative overheads that help elevate patient care quality.
  • Discover the imperative for life science companies to evolve and integrate these tech-driven advancements to maintain relevance and foster meaningful connections with healthcare professionals.
  • Hear about an unmet need, that through collaboration and technology, could result in significant uplift in the diagnosis and treatment of multiple rare conditions.
Professor David J Lowe
,
Clinical Director Innovation University of Glasgow
,
Clinical Lead for Health Innovation for Scottish Government
Dr Arpit Srivastava
,
GP & Clinical Director, Brunel 5 Primary Care Network
,
Member of NICE Technology Appraisals Committee
Dr Monique Vekeria
,
Consultant Radiologist | Co-Founder of messageGP
,
NHS

14:20

-

15:00

Omni-channel victory, a behind the scenes deep dive on generative AI successful execution.

  • Enhanced Omni-channel: How AI has dramatically improved engagement and whilst reduced cost in HCP engagement.
  • The AI platforms that drive actionable insights resulting in brands being able to deliver personalisation at scale.
  • How to establish future omni-channel campaigns that leverage the latest technology.
Dr Paul Tunnah
,
Managing Director
,
CCI Life Sciences
Emma Vitalini
,
Head of Global Medical Digital Strategy
,
Amgen
Emma Harris
,
Global Digital Innovation Lead
,
Ferring
Nico Renner
,
Product Manager, Oncology
,
BeiGene

15:00

-

15:20

Break

15:00

-

15:20

Break

15:20

-

15:50

Navigating the legal landscape: Intellectual property, ethical, and legal implications of generative AI in commercial activity.

  • Understand the ownership issues surrounding AI-generated content.
  • Get the latest update on EU & Global laws and how they apply to your next project.
  • Case study highlighting unique challenges in AI-related IP disputes.
Harry Jennings
,
Partner
,
VWV

15:50

-

16:30

Innovation Through Cross-Pollination: How Gen AI is transforming other verticals & what it could mean for healthcare.

  • Learn how Gen AI applications in creative fields like media or design can spark innovative ideas in healthcare.
  • Explore novel ways to foster patient education, create engaging content to enhance both patient & healthcare professional experience.

Paul Kerrison
,
Head of Generative AI
,
ITV
Justin Hackney
,
Creative Director
,
Eleven Labs
Aaron Bhugobaun
,
Technical Production Specialist, Creative Technologist & CDSA Localisation Chair
,

16:30

-

17:00

Panel: Industry’s leading experts unveil their top goals for generative AI to support HCPs and patients.

  • Industry leaders will share their strategic focus for 2025 and beyond, emphasizing AI-driven efficiency, personalization & the digital innovations being embedded across the organization.
Dr. Will McCully
,
Co-founder & Director
,
AITHENA
Uday Bose MBA, MSc, BSc Econ (HONS)
,
Head of Human Pharma Global Customer Experience Excellence (CXE) and Business Steering
,
Boehringer Ingelheim
Ana Cerdeira, Ph.D.
,
VP, Global Head Commercial, Development Assets, Innovative Medicines Group
,
Grünenthal
Patricio Múrias dos Santos
,
Executive Director, Global Marketing
,
PTC Theraputics

17:00

-

18:00

Networking Drinks

Stunning venue

  • Events @no6: Award winning venue in the heart of London. Designed by architects Bennett Associates and developed with the Royal College of Pathologists.
  • Address: Events @no6. 6 Alie Street, London, E1 8QT
  • Access: The venue is easily accessible via a short walk from Aldgate or Aldgate East tube station.

We’re accelerating to a future of superhuman, on-demand, nearly free intelligence. Whoever best aligns with that trajectory gains an insurmountable advantage

Previous Age of AI Attendee

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