William Vargas

Will Vargas is an accomplished marketer with a robust focus on women's health, boasting over 19 years of experience in Sales and Marketing at Bayer in Canada & Latin America, currently serving as the Group Brand Manager for a few categories in Canada, including Women’s Health. Will has successfully spearheaded a variety of media campaigns for Canesten that resonate with women’s health needs, addressing common health concerns and fostering a deeper connection with first-time sufferers. His ability to understand consumer insights has enabled him to drive brand growth in areas critical to women's health, ensuring that Bayer's offerings remain relevant and accessible. In addition to his marketing expertise, Will is an active member of Bayer's Diversity and Inclusion council, where he champions initiatives that promote equity and representation in the workplace. With a proven track record in brand strategy and leveraging his diverse background to enhance brand visibility and consumer engagement, Will continues to lead initiatives that empower women through informed health choices, making a significant impact in the marketplace.