The Age of AI

The #1 Event for Pharma Gen AI Marketing & Communications

Secure Your Seat Today!

200 Attendees
1 Inspiring Day
June 17, Toronto

A year of AI innovation packed into one day!

Building on the sold-out 2024 show, the Age of AI, is back at the stunning Globe & Mail Centre, Toronto.

Join over 200 leaders in healthcare marketing, communications, medical and sales to super charge your AI literacy. Hear first hand how leading brands are transforming their companies and campaigns with Gen AI. If you're looking to future proof and enhance your career with Gen AI, secure your seat today!

Event Themes

Master Gen AI across marketing & communications

2025 is the year to turn Gen AI potential into action for marketing and communications. We’ve gathered top industry leaders and groundbreaking case studies to elevate your AI skills!

Get ready for Artificial General Intelligence (AGI)

Unlike traditional AI, AGI enables human-like reasoning and adaptability. Learn how this new future will amplify your potential by redefining what’s possible.

Understand the evolving legal AI landscape

Learn about new regulations (AIDA, PIPEDA) towards IP, data privacy, and Indigenous data sovereignty challenges. Learn how businesses can navigate compliance, ownership rights, and ethical AI governance in 2025."

Deploy agents for cost savings and efficiency gains

From brand planning to translations - see which AI platforms could deliver the best value via agentic AI.

New Speakers Announced Weekly

Jessica Knox

Caroline Chami

Senior Global Marketing Manager

Brian Knight

Kyle Palantzas

Cheryl Burt

Chief Commercial Officer

Manoj Hariharan

Client Partner - Digital Engagement & Tech Innovation

Terry Sayegh

Daniel Smedley

Vice President, Innovation, Business Excellence and IT (Canada)

Jennifer Carroll

Director of Communications

David Brown

Executive Vice President of Health Strategy

Simon Smith

EVP Generative AI

Neil Follett

See the full line-up here

AGENDA

9:00

-

9:30

The Past Year in AI: What Mattered, Why, and How to Use It Today

Twelve months of AI progress, distilled!
Clear insights, practical guidance, and real-world examples for life science commercialization, from research and strategy to creative and production.
Explore how the latest AI trends are reshapIing healthcare marketing and communication.

Simon Smith

,

EVP Generative AI

,

Klick Health

9:30

-

10:00

Marketing in the Age of AI: Future-Proof Your Team & Career

What does a high-performing AI-driven marketing team look like?
The new skills and roles needed to stay ahead.
How to build capabilities for the next five years.

10:00

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10:30

PAAB and AstraZeneca: Why Strategic Partnerships Are Crucial for AI Success

Get an exclusive update on PAAB’s proprietary AI solution.
Discover why AstraZeneca saw this partnership as an opportunity to improve the overall approval process.
Learn which stakeholders were engaged and how objections were overcome at both local and global levels.

Daniel Smedley

,

Vice President, Innovation, Business Excellence and IT (Canada)

,

AstraZeneca

Jennifer Carroll

,

Director of Communications

,

PAAB

10:30

-

10:50

Break & Networking

10:30

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10:50

Break & Networking

10:50

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11:20

2025, The Year of the Agent

AI agents in life sciences: Are you ready for the next wave of automation?
How smart strategic partnerships will reshape your business in 2025 and beyond.
Case study: How agentic AI is increasing customer value at scale.

Expert Speaker Coming Soon

,

,

11:20

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12:10

Case Study: AI-Powered Precision HCP Marketing and Patient Support

AI-Driven Targeting: Use real-world data and machine learning to target the right subpopulations, boosting engagement.
Use AI to identify and reach at-risk patients with tailored messaging to improve adherence.
Driving Next Best Actions in Marketing: Implement AI chat, automation, and real-time insights for hyper-personalized campaigns.

Manoj Hariharan

,

Client Partner - Digital Engagement & Tech Innovation

,

IQVIA Canada

12:10

-

12:30

Case Study: How AI Maximises Reach and Relevance in Social Media

Discover the latest AI tools that enhance reach, engagement, and content relevance.
Learn what makes content sticky: hear about the topics, format and frequency that drive platform retention.
Case studies on how brands and partners are achieving higher ROI with ad spend.

Kyle Palantzas

,

Head of Growth

,

LinkedIn

12:30

-

13:20

Lunch

12:30

-

13:20

Lunch

13:20

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14:00

Mastering AI Adoption: A Roadmap for Change Management

How to build AI literacy at scale across your organization.
Case studies: AI-powered “Next Best Action” strategies improving HCP engagement.
Data training and trust-building: Ensuring AI insights are reliable and actionable.

Jessica Knox

,

CEO

,

Metrix

Caroline Chami

,

Senior Global Marketing Manager

,

Ferring

14:00

-

14:30

Case Study: Applying Gen AI Across Channels for Customer Engagement

Learn what’s considered best practice when leveraging AI to enhance customer engagement in pharma marketing.
Hear from all stakeholders on how Gen AI helps enable personalized content to deliver higher engagement and meaningful value.
Understand the technology and processes that make up this new way of working.

Brian Knight

,

President

,

KNIGHTLABS

Cheryl Burt

,

Chief Commercial Officer

,

The Rounds

14:30

-

15:00

The Legal AI landscape is shifting - are you ready?

Learn about new regulations (AIDA, PIPEDA) towards IP, data privacy, and Indigenous data sovereignty challenges.
‍Important global AI regulations that companies must be aware of in 2025.

Expert Speaker Coming Soon

,

,

15:00

-

15:20

Break

15:00

-

15:20

Break

15:20

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15:50

Pharma Panel: AI Maturity vs. Global Trends

How top pharma companies are integrating AI across their operations.
AI ethics, team structures, and tools being used.
What global markets are developing, and what it means for Canada.

Expert Speaker Coming Soon

,

,

15:50

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16:40

The Art of the Possible: Gen AI Showcase by the Industries Leading Experts

Live AI campaign demonstrations from top agencies, content creators and award winning AI creators.
Be inspired in how AI is transforming video, audio, art, print, and digital advertising.
See how LLM driven brand plans are a marketers new secret weapon!

David Brown

,

Executive Vice President of Health Strategy

,

NFA Health

Terry Sayegh

,

GTM Director

,

Eleven Labs

16:40

-

17:00

Closing keynote

17:00

-

18:00

Networking drinks

17:00

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18:00

Networking drinks

18:00

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20:30

OPMA Summer Soirée

18:00

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20:30

OPMA Summer Soirée

Stunning venue

Globe and Mail Centre: Breathtaking venue with incredible views. During networking breaks, enjoy the magnificent terrace with sweeping city and lake views.
Address: 351 King St E Suite 1600, Toronto, ON M5A 0N1, Canada
Parking & Access: There are several paid parking lots within walking distance to The Globe and Mail Centre, as well as limited street parking.
Full venue information can be seen by clicking here

"I loved the presentations and content"
"The speakers were excellent"
"An inspiring day!"

2024 Attendee Feedback

Our Partners

Platinum

Industry Leading  Solution Providers

Thank you to our partners for bringing valuable insights to the PharmaBrands community.

Does your company have a unique perspective, a strong voice and meaningful insights? Are you interested in being a part of a cutting edge Pharma AI conference?

Contact Jon@pharmabrands.ca to talk about partnership opportunities before it’s too late!

Partners

Join us at Age of AI, Canada. June 17, Toronto.