creativity-now

Sharon Ng

Product Manager – Twinrix
GSK Vaccines

Sharon Ng

Product Manager – Twinrix
,
GSK Vaccines
CreativityNow

Sharon Ng is a marketing leader with over 15 years of pharmaceutical experience, gaining specialized expertise in direct-to-consumer DTC strategies within GSK Vaccines. Her career spans diverse therapeutic areas and regions across Asia and Canada, with a particular focus on the Canadian market, where she has developed expertise in DTC strategies in pharmaceuticals at GSK Vaccines. Sharon is recognized for her insightful strategic version and data-driven mindset. She has successfully led high-impact campaigns and delivered innovative solutions through collaborative cross-functional efforts. Her well-rounded experience and adaptability position her as a dynamic leader, continue to drive strategic and innovative approaches within the pharmaceutical landscape.

Speaker's program:

11:25

-

11:55

GSK Case Study: Shingles Season Awareness Campaign

  • Uncover how GSK leveraged creative storytelling to spotlight the year-round risk of shingles in adults 50+.
  • See how collaboration with regulatory bodies shaped impactful visuals and messaging to drive vaccination awareness.
  • Explore the impressive reach and outcomes, including a 6% rise in vaccination intent and over 79 million impressions across platforms.

Sharon Ng
,
Product Manager – Twinrix
,
GSK Vaccines
Marty Martinez
,
Chief Creative Officer
,
TANK Worldwide

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