creativity-now

Rob McEwan

Executive Vice President
ChangeMakers

Rob McEwan

Executive Vice President
,
ChangeMakers
CreativityNow

Rob McEwan, Executive Vice President, ChangeMakers. Rob believes healthy communications are based on personal relationships. He interacts with health reporters, disease advocacy groups and HCPs on a daily basis. He provides a variety of communications skills with over 25 years of agency experience in media relations, strategic planning, research and disease advocacy. Rob has led a number of national disease understanding campaigns and has extensive experience in both Notice of Compliance (NOC) and over-the-counter (OTC) product launches, warnings, advisories and recalls. Rob has partnered with several global pharmaceutical leaders including AbbVie, Biogen, GlaxoSmithKline, Janssen, Novo Nordisk and Takeda. 

Speaker's program:

15:45

-

16:15

Hats For Hope Case Study: Sustainable Movements for Brain Tumour Awareness

  • Learn how genuine insight—that hope can be the cornerstone of meaningful action – formed the foundation of this disease understanding and patient / caregiver support campaign.
  • How impactful-personal-storytelling anchors meaningful engagement.
  • Discover how Hats for Hope has become a self-sustaining program, providing a model for other disease understanding programs and community advocacy.

Rob McEwan
,
Executive Vice President
,
ChangeMakers

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