Rob McEwan, Executive Vice President, ChangeMakers. Rob believes healthy communications are based on personal relationships. He interacts with health reporters, disease advocacy groups and HCPs on a daily basis. He provides a variety of communications skills with over 25 years of agency experience in media relations, strategic planning, research and disease advocacy. Rob has led a number of national disease understanding campaigns and has extensive experience in both Notice of Compliance (NOC) and over-the-counter (OTC) product launches, warnings, advisories and recalls. Rob has partnered with several global pharmaceutical leaders including AbbVie, Biogen, GlaxoSmithKline, Janssen, Novo Nordisk and Takeda.