With over 25 years of experience in delivering digital strategy and excellence across global organisations such as GSK, Cisco Systems, Barclays, Halma, and Centrica, Emma has witnessed the exponential evolution of the technology landscape. At Ferring, where she has been for the past four years, Emma initially served as Omnichannel Lead and now holds the position of Global Digital Innovation Lead. Her focus is on executing Ferring's global digital strategy, aligning the technology stack across the business, and driving best-in-class innovation in AI and omnichannel. Emma is dedicated to inspiring, leading, and supporting the implementation of these innovations to enhance the organization's capability and confidence, enabling them to work smarter, not harder.