age-of-ai-europe

Emma Vitalini

Head of Global Medical Digital Strategy
Amgen

Emma Vitalini

Head of Global Medical Digital Strategy
,
Amgen
CreativityNow

Emma Vitalini is an experienced pharmaceutical executive with over 15 years experience in Medical Affairs and R&D. Throughout her career Emma has held various leadership positions and led cross-functional teams. She completed her studies in Biomedicine at Durham University and has a passion for science married with a curiosity for and further education in Digital Medicine, Generative AI, Blockchain technologies, Design Thinking and transformation from MIT and Harvard. Emma is currently pursuing a Masters in Psychology from the Harvard Extension School and is a committed fundraiser and marathon runner. Emma is currently focused on Digital Medicine transformation through Digital Health Technologies and Innovation at Amgen.

Speaker's program:

14:20

-

15:00

Omni-channel victory, a behind the scenes deep dive on generative AI successful execution.

  • Enhanced Omni-channel: How AI has dramatically improved engagement and whilst reduced cost in HCP engagement.
  • The AI platforms that drive actionable insights resulting in brands being able to deliver personalisation at scale.
  • How to establish future omni-channel campaigns that leverage the latest technology.
Dr Paul Tunnah
,
Managing Director
,
CCI Life Sciences
Emma Vitalini
,
Head of Global Medical Digital Strategy
,
Amgen
Emma Harris
,
Global Digital Innovation Lead
,
Ferring
Nico Renner
,
Product Manager, Oncology
,
BeiGene

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