Robin has dedicated over a decade to transforming how healthcare professionals engage with emerging technologies. As a leader in generative AI integration, Robin has spearheaded AstraZeneca's UK initiatives, focusing on tools like ChatGPT to enhance clinical and commercial strategies. Since 2023, Robin has been instrumental in developing applications of Large Language Models in health technology assessments and marketing, ensuring compliance with industry standards. Robin’s current work includes designing workshops to demonstrate AI's potential in campaign planning and decision-making, blending technical expertise with practical business insights.