Alex Brock

Alex leads omnichannel and digital for communications across Syneos Health in Europe, and runs the central omnichannel team based in our London HQ. He has worked at Syneos for 10+ years, overseeing the evolution of digital insight, strategy and optimisation across the business. This has involved a range of approaches including omnichannel planning, patient journey mapping, social media listening and implementation, digital measurement / analytics and digital campaign management. Alex pioneered our internal Generative AI education and delivered our first client project with large language models six months before ChatGPT launched. He sits on our broader Syneos Health AI Council and leads our current Generative AI engagements.