Pernille Kjæmpe is AI Communication Lead in Global Communication, where she works at the forefront of innovation in corporate communication, spearheading the integration of generative AI within Novo Nordisk. She is the product owner of the AI Content Creator, a hyper personalised GenAI tool trained on Novo Nordisk tone of voice and data, accessible for all employees. This hyper-personalised solution empowers employees across the organisation to create consistent, impactful on-brand content effortlessly. The tool integrates with other internal systems and is currently being preparing for a future using AI Agents.