We are thrilled to announce a keynote address by Google! Discover how AI is revolutionizing the pharmaceutical and healthcare industries.
The advent of Generative AI has sparked fresh possibilities for computational creativity in marketing. Indeed, this year’s Contagious Radar survey found that 41% of senior marketers believe Gen AI represents the biggest disruptive force to our industry since the dawn of the internet. But in a world where deepfakes are being increasingly weaponised by bad actors, how can we harness these tools for positive growth? Whether you believe in art or algorithms, understanding the capabilities of artificial intelligence should be a top priority for any future fit marketer. This session will explore the AI trend through the lens of some of the smartest work using the tech.
You’ll learn /
The OPMA summer event is a separate co-located event. A full access ticket is included with your Age of AI ticket.
How the evolving role of sales reps, AI-driven tools, and behavioral psychology are reshaping customer engagement.
Empowering reps through experience design, AI integration, and structured mentoring to drive business outcomes.
How AI, CRM, and digital tools are creating trust-based relationships with healthcare professionals.
Aligning physical and virtual engagement to meet HCP and patient needs while fostering trust and credibility.
How reps can provide evidence-based insights, reduce HCP workload, and integrate Patient Support Programs (PSP).
Ensuring sales reps apply approved materials effectively while enhancing HCP trust and engagement.
How tailoring interactions and storytelling techniques can help reps deliver memorable and impactful messages.
Using data-driven insights to track engagement, measure success, and increase HCP and patient value.
Exploring coaching frameworks such as the GROW model and Situational Leadership to enhance rep performance.
Creating adaptable, responsive sales teams that meet the needs of digital-savvy HCPs.
What’s next for the sales force? Key trends and innovations shaping the future of rep engagement.