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Jennifer Carroll

Director of Communications
PAAB

Jennifer Carroll

Director of Communications
,
PAAB
CreativityNow
CreativityNow

Jennifer serves as the Director of Communications at the Pharmaceutical Advertising Advisory Board (PAAB), bringing over 15 years of diverse experience in the pharmaceutical industry. With a strong educational foundation in Biology and Pharmacology from McMaster University, she has effectively contributed to various sectors, including Medical Information, Health Outcomes, and Pricing, before stepping into her current role. Her leadership and expertise have not only been instrumental within PAAB but have also extended to her chairing key industry committees, such as the Real World Evidence (RWE) committee. Beyond her professional endeavors, Jennifer actively contributes to the Ontario Pharmaceutical Marketing Association (OPMA) board, showcasing her commitment to the advancement of the pharmaceutical sector. Jennifer is also furthering her knowledge and skills through pursuing a Global Executive MBA in Health and Life Sciences at the Rotman School of Management. This commitment to education underscores her dedication to leading with the latest insights and strategies in healthcare and life sciences communications.

Speaker's program:

10:00

-

10:30

PAAB and AstraZeneca: Why Strategic Partnerships Are Crucial for AI Success

  • Get an exclusive update on PAAB’s proprietary AI solution.
  • Discover why AstraZeneca saw this partnership as an opportunity to improve the overall approval process.
  • Learn which stakeholders were engaged and how objections were overcome at both local and global levels.
Daniel Smedley
,
Vice President, Innovation, Business Excellence and IT (Canada)
,
AstraZeneca
Jennifer Carroll
,
Director of Communications
,
PAAB

15:30

-

15:50

PAAB and generative AI: maximise opportunity whilst staying compliant

  • What PAAB is seeing as effective generative AI use relating to pharma marketing and communication campaigns.
  • Recommendations on opportunities to leverage generative AI within the code.
  • PAAB’s own plans on AI adoption for future APS.

Jennifer Carroll
,
Director of Communications
,
PAAB

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