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Gain an up-to-date understanding of artificial intelligence (AI) and how it applies to marketing. Identify use cases, recent AI marketing tools, how to create effective prompts, and how to successfully trial and scale AI. This course is perfect for teams interested in understanding how AI applies to marketing.
Apply the principles and practices of Agile Marketing to your company and team. Topics include Agile principles, frameworks (Kanban, Scrum, Scrumban), processes, measurement, and scaling intelligently.
Understand how your marketing team can adopt a modern, outcome-focused approach to experimentation. Topics include establishing a test and learn culture, building an experiment roadmap, designing hypotheses and experiments, and scaling for growth.
Stay up-to-date on the meaningful trends that are shaping digital marketing today. This course is updated every quarter, to reflect how the digital marketing landscape is evolving and what marketers need to do as a result. This course is perfect for marketing and agency teams that feel like they are ‘falling behind’ and need a boost of inspiration and help navigating strategic planning.
Discover the tools in the digital marketer’s toolbox, and principles for how to best use them. Topics include what digital marketing is and how it is evolving, important tactics and techniques, and how to get started effectively. This course is perfect for marketing teams that are not experienced in digital and are interested in mastering the basics.
Learn the important facets of marketing technology and collaborate more effectively with your technology teams. Topics include the capabilities and products that comprise a modern marketing technology stack, and the implications, opportunities, and use cases for marketing. This is perfect for marketers that need to better understand technology.
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