Welcome to the PharmaBrands podcast, we're excited you're here! In each episode our host, Neil Follett, dives into the personalities, products and platforms that are driving Canadian healthcare marketing. Our industry is full of stories and every two weeks this podcast will bring you episodes focusing on innovation, growth and commitment to our stakeholders.
PharmaBrands is focused on delivering premium content, experiences and insights, and we can't deliver without you! We welcome feedback on this show, suggestions for guests or any other ideas you might want to share! You can contact our host at neil@pharmabrands.ca.
Thank you to our Season 2 partner, Metrix! Metrix helps life sciences companies market their products to healthcare professionals, support their patients, and train their employees. With decades of experience, Metrix delivers greater impact by connecting the dots between brand strategy and field execution, making behavior change happen. To learn how we can help you, visit www.metrixgroup.com.
Hi, I’m Neil. I’ve been working in healthcare, on the agency side, for quite a while now! For 17 years I ran Brightworks, the agency I founded in 2005. The amazing team there helped clients in Canada and the US create campaigns, programs and experiences that connected brands with HCPs, Patients and Consumers. We loved what we did and I think it showed. In 2022, I completed a transaction and merged Brightworks with other leading agencies to create Believeco:Partners, where I was CEO until 2023. This year, I partnered with the amazing Jon Gwillim to start up Propeller Events, which powers the PharmaBrands Series.
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