creativity-now

Tony Middleton

Group Account Director
NFA Health

Tony Middleton

Group Account Director
,
NFA Health
CreativityNow

As Group Account Director at No Fixed Address Health, Tony is a seasoned Brand Lead with over a decade of combined healthcare experience. Tony's love for marketing began with his marketing education from both Seneca College and Ryerson University, which quickly translated into healthcare via multiple roles in Canada's public healthcare sector before landing roles in healthcare advertising. He is passionate about people and building strong relationships that enable him to quickly dig into the needs of his clients, evolve their brand stories, and deliver exceptional work. He is known as a client whisperer, strategic problem solver, and an expert in direct to patient and consumer advertising. He is also known as the person to ask when you are looking to have a great meal in the city of Toronto!

Speaker's program:

9:55

-

10:30

Novo Nordisk Case Study: Anatomy of a Branded DTC Campaign

  • Learn how great creative helped celebrate the diverse & unique portrayals of individuals who partner with their healthcare professional to change the course of their weight-management journey
  • Explore the insight, strategy, and execution behind this successful direct-to-consumer campaign.
Christine Priest
,
Product Manager, Obesity & Women's Health
,
Novo Nordisk
Joy Panday
,
Executive Creative Director
,
NFA Health
Tony Middleton
,
Group Account Director
,
NFA Health

Join us November 26,  Toronto

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