Shelagh Hartford

Shelagh Hartford is an endlessly curious brand strategist who is fascinated by human behaviour and particularly excited by the irrational emotions that guide our decisions. She has a decade of experience leading creative strategies for some of the country’s biggest brands, including BMO, Labatt, Clorox, Air Canada, The Home Depot and Hershey. Her work has been globally recognized at the industry’s biggest awards shows including Cannes Lions, the Clios, AD&D, The Effies and The One Club — but for Shelagh, the real excitement comes in making real connections between brands, business and people. Her ability to take a long-term and wide-angle view of every project means no brief is too small and no project too repetitive. There’s always a new way forward.