Nicole is Senior Vice President at North Strategic, a leading national communications agency. As a marketing strategist and C-Suite consultant she has led creative PR and communications programs over her almost 20-year career for some of the world’s most admired brands like American Express, Sobeys, Canadian Tire, BMW and more, which has included integrated partner work with children’s hospitals across Canada. During her tenure, North Strategic has been recognized as Canadian PR Agency of Year many times over the years. She is an active member of the Canadian Marketing Association’s (CMA) Brand Council, contributing thought leadership for the industry. She lives in Toronto with her husband and son.