Mike Spelay is an accomplished healthcare marketing professional with over 12 years of agency experience. As VP/Creative Director at bMod, Mike is known for crafting innovative and impactful creative strategies across a broad spectrum of therapeutic areas, with a focus on innovative online campaigns. His roots in journalism have profoundly shaped his approach to advertising, with an emphasis on clarity in storytelling. His team’s excellence has been celebrated with multiple industry awards honouring their creative contributions in healthcare communications.