creativity-now

Joy Panday

Executive Creative Director
NFA Health

Joy Panday

Executive Creative Director
,
NFA Health
CreativityNow

Joy began her career right out of OCAD as a writer. Working in agencies both big and small, Joy has contributed to big brands like Labatt, Johnson & Johnson, Porsche, Walmart, and Mazda. Her enthusiasm for creative problem solving and working with multi-disciplinary teams has led to noteworthy accomplishments, particularly the award-winning Music for Memory Project for the Toronto Alzheimer’s Society. Conceptualizing and executing this awareness campaign sparked her curiosity, leading Joy to Health advertising. Working in Health has reinforced her belief that placing the human being at the centre of the solution is key. She has led creative in a number of therapeutic areas and across many brands. From Walmart to NovoNordisk and mass consumer to pharma, Joy is continually inspired to go past “good” to get to “great.” And, when she’s not thinking of the next big idea, she’s probably in a spinning class or planning her next trip.

Speaker's program:

11:15

-

11:45

Novo Nordisk Case Study: Anatomy of a Branded DTC Campaign

  • Learn how great creative helped celebrate the diverse & unique portrayals of individuals who partner with their healthcare professional to change the course of their weight-management journey
  • Explore the insight, strategy, and execution behind this successful direct-to-consumer campaign.
Christine Priest
,
Product Manager, Obesity & Women's Health
,
Novo Nordisk
David Brown
,
Executive Vice President of Health Strategy
,
NFA Health
Joy Panday
,
Executive Creative Director
,
NFA Health

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