Joseph Barbieri

Joseph leads a boutique creative and marketing innovation consultancy serving global brands, agencies and media companies. Joseph is currently supporting GTM for a leading holding company that has developed a proprietary Gen AI platform designed for creative and content solutions at scale. He is a former Partner and MD with global creative agency Sid Lee in Toronto, part of the Hakuhodo Group. He also held a senior role at S4 Capital/Media.Monks (now Monks) developing integrated solutions and experiences for brands across pharma, financial services, CPG and technology sectors. His collaborative work has yielded numerous national and international industry awards including Effie Awards, Cannes Lions Awards, Agency of the Year, Digital Agency of the Year, CMA Awards and Pearl Awards. He has also served as a judge for the North American Effie Awards and the CMA Awards.