Caroline is an accomplished marketing leader with deep expertise in the healthcare sector. As Senior Marketing, Digital, and Operations Manager at Ferring Pharmaceuticals, she spearheads innovative digital initiatives and the strategic integration of artificial intelligence (AI) into marketing efforts. Caroline has been a driving force in transforming traditional approaches by harnessing AI technologies to elevate engagement, streamline operations, and deliver data-driven insights. Her forward-thinking mindset and hands-on leadership continue to push the boundaries of what’s possible in healthcare marketing.