Aletta Brandle

Aletta started her career in the consumer goods industry, but joined the pharmaceutical industry in 2019, brining with her robust digital expertise. With experience building full-funnel campaign strategies for pharmaceutical companies in Europe and North America, Aletta is familiar with navigating new regulatory environments and orchestrating across a variety of channels. Aletta recently moved back to Toronto from Europe, where she launched and built the team for IPG Health’s first omnichannel consultancy in Europe. Now settled back in Canada and leading the Omnichannel team at Boehringer, Aletta is always looking for new ways to explore how AI can make processes, planning and analysis more efficient. Some questions she is currently asking herself: Could AI help us speed up and simplify the PAAB review process? Could we use APIs and LLMs to pull in our third part media performance data and produce performance reports?